the chicago arc
With over 30 manufacturers and 10 collaborators, conveying masses of information within a simple, easy to use website can easily become overwhelming. By using a menu bar consisting of 4 pages, this allows each user to quickly navigate through the site. Layered on the backend of the site is where the complexity lies with the 30+ manufactuers intertwined with 100 unique products in the 21 vignettes unique to the showroom. Once inside the showroom a visitor can discover each of the 21 vignettes through a series of QR codes located throughout to engage with each of these manufacturers, products, and collaborators alike. This approach then allows for visitors to take this personal,on-site experience back to the office to be used when the need for design becons.
The Chicago ARC
interior, lighting design, project management and creative